Interview with 29andSeptember

vickiToday I thought we would shake things up and do a feature on Thursday instead of Friday. And why oh why would I change it this week? Well today is September 29th, and I had the pleasure of talking to Vicki Wallis, the owner of 29andSeptember. So lucky me, I get to feature this wonderful woman on her, and her companies birthday!

‘Everyday is a gift, thats why we call it the present’. This is the motto that Vicki chooses to live her life by, and can you think of a better quote for a company that helps people celebrate major events?

29andSeptember focuses on two streams of products. First is her beautiful line-up of hand made clutches. These are designed and created in house, with a style for everyone. Whether you need something casual that you can wear everyday, or something a little fancier for your next wedding, there is a clutch to fit your personality.

Second, 29andSeptember has a line of stationary, signage, and various printed products. She is also able to custom make whatever it is that you need for any special event. When Vicki first makes her printables, they are done with her original artwork, painting, sketching etc. Next she moves to recreating the pieces on the computer and by doing so has the ability to translate her customers personality onto paper in a way that is both elegant and beautiful.

How long have you been designing for, and what inspired you to get started in that industry?

I’ve been designing for as long as I can remember – as a kid I always had a pencil or paintbrush in my hand. Although none of my family are in creative industries, a lot of them are involved with various arts and crafts, so there was always an endless supply of materials at my disposal.

I’d never really considered design as a career (I’d been on route to study law) until my late teens, but then I read an article in Elle Magazine. It completely turned things around and  made me realise my creativity didn’t have to be just a hobby.

What inspires your creativity?

Travel and nature are my main sources of inspiration, I love having a change of scene, even if it’s just going for a walk locally. I always take lots of photos, especially of colours and textures I like. I then use these to sketch, paint, or use whatever medium I’m exploring at the time. I often find the finished product is very different to the initial idea, but I enjoy the process and it helps me to try and think outside the box . For example, my ruffle clutch bag was developed from a picture of a rock!

How would you describe your style?

It’s so hard to say because a lot of the designs I make are personalised for customers, so a lot of their personality and style shows through. I like to think of my style as sophisticated and modern with an element of fun – but I suppose other people might view it differently. I use a lot of prints, often using florals or abstract elements, many of which have been handpainted or sketched.

What advice do you have for entrepreneurs looking to start their own business?

Go for it! For years I had lots of ideas, but was too reluctant to do anything about it because the circumstances weren’t perfect. But I think sometimes you just need to start something and work through it – a business is never going to be perfect and there’s always things you can improve on. I set my business up while I still had a full time job, which is a great option if you want to minimise the risk.

I’d also recommend learning about marketing and social media. It’s great to have a unique design or service, but you need to put yourself out there in front of customers. You can’t wait for them to find you!

At the end of the day what makes you smile?

Lots of things. I’m definitely one for celebrating the small wins. I love receiving feedback from happy customers, when someone takes the time to tell you they appreciate your work, it really means something.-


Thank you 29andSeptember for letting us feature you on your birthday! As a birthday treat to all of the readers out there, until October 2nd you will receive 29% off your purchase by entering the promo code Birthday. To see 29andSeptember’s entire product line you can click here 29andSeptember or visit her Etsy store at 29andSeptember Etsy. You can also follow this wonderful business on Facebook at 29andSeptember Facebook and on Twitter and Instagram @29andSeptember.

If you have a small business and would like to be featured on Modern Day Wonderland, send me a message in the ‘say hello’ section. I would love to talk!

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